Video as a real estate marketing tool has grown in popularity over the years. What was once only considered a realistic option for the most luxurious properties is now being used more widely across the spectrum.
YouTube reports mobile video consumption rises 100% every year.
The major reason for this shift is that the cost of production has dropped drastically. Video cameras that used to costs tens of thousands of dollars can now be purchased for far less. Real Estate Photographers who once only shot still photography are now testing out the video functionality of their cameras and realizing that they already have a capable video camera and don’t need to purchase a whole new set of gear.
Other real estate video tools such as aerial drones have made it economically possible for real estate photographers, and videographers to capture breathtaking vistas and significant production value to real estate videos.
As cameras have gotten smaller and less expensive, gimbal stabilized “steadicam” equipment have also dropped in price to enable real estate videographers to capture dynamic moving shots that bring a house to life.
While prices for video equipment of come down, consumer appetite for online video has simultaneously surged, driven by ubiquitous high definition screens and high speed data networks.
90% of users say that seeing a video about a product is helpful in the decision process.
The real estate industry is typically a technological laggard, however we’re seeing requests for video rapidly increase. In fact in the last 2 months of 2016 we created 4x as many real estate videos as we ever have over the last 8 years combined! This year we’ll no doubt continue to see an increase in real estate video marketing.